Personal Branding as a Designer in the Connected Economy:
Translating your reputation and connections into the digital environment.
In today’s ever accelerating digital environment, knowing how both your personal and business reputations translate onto the social platforms is more critical than ever. This discussion by Brent Williams, CSI, CDT, will teach you what a Personal Brand is, how to define your personal brand, how building a personal brand will increase your value to your employer and how moving your reputation into the digital is going to be critical as the economy continues to move increasingly into the digital domain.
Key Learning Points:
What is a Personal Brand and why is it important?
What is the difference between a Logo and a Brand?
How do you develop your personal brand?
How much connectivity is “Too Much”?
How your Personal Brand relates to both your individual career and employer
Brent Williams, CSI, CDT
Brent began his involvement in CSI in 2004, quickly rising to leadership as President of the Knoxville Chapter in 2006-2007 and then moving on to service at the Region and Institute levels. During his service at the National level, Brent began teaching about deploying Social Media for the design community in 2009 and spoke as a Social Media Educator on behalf of the Construction Specifications Institute from 2009-2014. Speaking engagements have included CSI Chapters across the country, Region Seminars and speaking at Construct itself.
As an entrepreneur with over 38 years of business experiense who has built multiple companies in the construction marketspace, Brent is qualified as speaker on the digital marketplace, brand and direct marketing, social media integration and business strategy.
A longtime CSI member, Brent has won awards on communication in the construction environment at the Chapter, Region and National levels. Based in Knoxville, Tennessee, Brent has an entire career built around design, fabrication and creative problem solving, all while helping empower teams to be successful in the built environment. Electronic education and communication are particular strong suits, as well as Branding and the Connection economy.